Publish in a blog involves much more than drafting a text of each post. If you want to get the best of your excellent content and blogging strategy, you need to perform some optimization, design and performance that allow you to have better results, more visits and shares.
Let's see 10 things you can do before publish your articles and to have better results in all aspects. Review them in detail and of course, put them into practice.
1. Give format to your content
To write the entrance is the first necessary step. Then follows add that entry into the WordPress editor (if you wrote in another text editor) and format. This includes aspects such as:
- Add bold, italic and underlined
- Separate paragraphs correctly
- Change color of text
- Add images and/or videos
- Add headers H1, H2, H3, etc.
- Add quotes (if necessary)
If the text is simple, much better. Do not write long paragraphs. Add relevant and attractive images to provide a better design and appearance at first sight.
Remember that in the first minutes is where the user decides whether the information is great and browsing your site.
2. Spelling check
Spelling is one of the most important pillars of any content posted on the Internet. Nobody likes to read text with misspellings, and this makes you look bad to both. the website and the author.
Before you post, read one last time your entry quickly. There may be some error, a typo or lack of accents to change.
3. SEO Optimization
Unless you do not want to have readers or your blog will be private, one of your goals must be that your website will be in the top positions on Google.
Although WordPress is friendly with Google and other search engines, you need to make a good SEO.
There are several plugins to make the "on-page SEO" and more recommend to use with WordPress, like SEO by Yoast, which offers a special tool to optimize posts or entries, with suggestions based on the main word or topic of your website or entries.
In addition to this feature SEO by Yoast also works to optimize the titles, include metadata and general configuration on your site.
4. Add categories and tags
The categories and tags help you to classify better your content and to present it in an organized manner. Before publishing, select the category to which corresponds the entry you are editing, and if necessary, also add some tags related to your content.
It recommends no to use more than 10 categories in your blog, and if you need more, you can also have subcategories to rank in more detail.
Tags are simply keywords or terms related to information published. Although tags are not essential as categories, they also are to organize better the content of a blog.
If you need to edit, delete or perform other management tasks, enter the menu Tickets> Categories WordPress on your desktop. It is best to add your top 10 categories before posting any entry on a blog, and then add more subcategories issues as they arise.
5. Featured image
The featured image of your entry is displayed in different parts of the content’s structure and depends heavily on the theme or template used. Some designs have the rectangular outstanding image above the title, other below, other in a square format on one side of the first paragraph.
Add a featured image is important to give some identity to the post and also helps to give a more visual look at the blog.
6. Title optimization
The fact that your post is successful in social networks and receive many clicks will depend largely on the title or main heading. For writing a good title you can make a good optimization and review copywriting tips to make the most of this advice.
For example, it is not the same: “10 tips to make money with your blog” than “10 little-known tips to make money with your blog”.
There are many examples of this, and also websites to improve your titles, like http://www.portent.com/tools/title-maker
It is possible that your post will contain external links, to other article or/and sections of your page or also to other blogs with related information.
Before publishing, make sure that these links are correctly added and open, either in the same window or tab. The best option is in another tab, so the user does not lose the content that is open and can finish reading your post.
8. Call to action
Why do you write your blog?
Most bloggers contribute to the lives of others and help them with any specific issue with valuable information. However, a strategy of blogging and content marketing also works as a complement to other goals that you may have on your site.
In addition to promoting the content of your posts, is recommended to include calls to action that allow you to achieve other conversions with your visitors.
For example: you can include a subscription form at the end of each article to grow your subscriber list, or a text box with a link to your products and services, a banner, an invitation to a webinar or any other call to action that allows you to better measure the effectiveness and performance of your post.
9. Check the permalink
The permalink of your post refers to the URL and his structure, and all experts recommend a short and precise URL. If your title is long, modifies the permalink to make it more understandable and concise.
For example, for a fitness article called "The ultimate guide to weight loss with Paleo diet in a short time," the permalink default would be http://www.xxx.com/The-ultimate-guide-to-weight-loss-with Paleo-diet-in-a-short-time
But you can change this and put this link: http://www.xxx.com/guide-paleo-diet. This link is more accessible, easy to identify and share.
10. Optimizing images
It is possible that your post includes pictures, which give a more friendly, visual and pleasing touch to the content.
At the time of adding images, don’t forget the basics of optimization:
- Title – containing the most important keyword
- Alternative text – the same keyword or any other related term
- Description – a good description always helps
Besides you also have to set a good size (not too big or too small), alignment and even a link.
A post with well-optimized images helps to a better reading, loading speed and SEO positioning.
Some of these 10 essential tasks before you post are more important than others, but all help the post or article to has a better performance and can attract more readers.
Put them into practice every time you go to post on your blog. It will take more time, but it is 100% worth.